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Noise Industries Releases: Factory Tools Visual Effects Suite for Avid AVX
09/06/2005
Boston, MA (September 6, 2005) –- Factory Tools includes a comprehensive collection of real-time plug-ins designed for quality and performance, available directly in the Avid non-linear editing system. The suite includes 85 effects out of the box, with many more available for download at the Noise Industries Effect Market. Factory FloorThe Factory Tools suite includes Factory Floor, the revolutionary effect management and authoring tool for the Avid AVX architecture. Current offerings in the integrated effects industry limit users to a fixed set of conventional plug-ins. Factory Floor sets a new standard by letting end users create brand new AVX-compatible effects in minutes, requiring no programming experience or coding. Effect MarketThe Noise Industries Effect Market is an online marketplace where effect artists and users can share and distribute free and commercial visual effects created with the Factory Tools suite. "The Noise Industries Effect Market is bound to convert the integrated effects industry from a market driven by a few sellers, to a market driven by the needs and creativity of the users and artists," said Noise Industries Head of Business Development Niclas Bahn.Factory Tools Features- Tight integration with Mac OS X Tiger technologies such as Core Image, Quartz Composer and Spotlight.- Modern rendering pipeline based on OpenGL for superior performance and real-time support in all plug-ins.- Powerful compositing functionality in every effect: multiple blend modes, Apply to Title or Matte, geometry adjustments and support for high-resolution external graphic files, honoring embedded alpha channels.- Create new effects based on Core Image units or Quartz Compositions, using Factory Floor.- Share, download and buy new effect libraries at the Effect MarketPricing and AvailabilityFactory Tools Basic is bundled with all retail versions of Avid Media Composer Adrenaline, and Avid Xpress Pro systems. It is available directly through Noise Industries for $499 for the Basic version and $729 for the Professional version, with unlimited extensibility via additional effect libraries.About Noise Industries, LLCFounded in 2004 in Boston MA, with the mission of bringing innovative graphics software to the editing and special effects community.Press ContactNiclas BahnAvid, AVX, Adrenaline, Avid Xpress, Meriden and Media Composer are registered trademarks of Avid Technology, Inc. Apple, Mac OS and Macintosh are registered trademarks of Apple Computer, Inc.
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